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Search Results for Author 'Mole, Kevin':

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Staying Competitive Today While Preparing Full-On for Future Success

Idea posted: July 2019

Institutions: Cranfield University School of Management    Warwick University Business School   

Authors:

Ambidexterity involves two goals that are often at odds:  exploitation – successfully competing in the present with quality products and services, superior execution, and successful marketing; and  exploration – preparing…

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